May is the epilogue of spring and the prologue of summer.

May in TJU, the heat of summer has arrived with the decent flavor of Crabapple blossom lingering.

Designed and rolled out by the Logistics Department, here comes the first TJU cultural and creative ice cream bar!

Let’s bring you the flavor of TJU this summer!

The first TJU cultural and creative ice cream bar—Crabapple Flavor

What blossoms in university is crabapple,

What kept in memory is our youth.

Crabapple constitutes the most romantic memory for TJUers, thus we choose crabapple as the flavor of the first cultural and creative ice cream bar to feast your stomach and recollect the romance.

Characteristics of TJU are included in the design of the ice cream bar: the East Entrance of Weijin Road Campus and Xuanhuai Square of Peiyangyuan Campus are intertwined and integrated back and forth, while the blooming crabapple flowers are at the forefront. Such a delicious and delicate dessert!

With the theme of “visit TJU together, enjoy your youth”, the package of the ice cream bar reflects the vibrancy and freshness of spring in color. To emphasize the shape of the ice cream bar visually, it is held by a hand at the center, with thumb and index finger open. As for the background, it is divided into many ‘segments’ like film scenes to show the beauty of spring in TJU and the daily life of the students.

The design team recreates the fragrancy of crabapple in the memory, which is definitely a distinctive flavor. If you unpack it, a fresh aroma will reach your nose and refresh your heart. Taking pictures of the ice cream bar and the landmarks in TJU and posting them on your Wechat Moments, you can show your friends the beauty of TJU.

Have a bite, tastes sweet and slight sour! Without any greasiness, the integration of malic acid, milk powder and crabapple brings you freshness, tinging with slight milk flavor. How delicious it is!

After enjoying the ice cream bar, you can find the stick of it is rather interesting as well, for it can be kept as a bookmark.

Cool! Do you want to taste it?

Here comes the first TJU Ice Cream!

If you are on campus, you can go to all Peiyang Supermarkets on Weijin Road Campus and Peiyangyuan Campus, as well as the Campus Souvenir Service Centre (the ground floor of Zhiyuan No.17, South Xin Yuan Road, Peiyangyuan campus; Qilitai Sheng Huo Guang Chang on Weijin Road campus) to purchase directly offline.

If you are outside the university and would like to purchase online, don't worry, the Logistics Department is working on a cold chain delivery plan. We’re looking forward to delivering this TJU cultural and creative ice cream bar to TJUers all over the world! Students, teachers and alumni can follow the "Crabapple 1895" applet to find out how to order online.

By: Long Rui

Editor: Qin Mian